Blog

Stay up-to-date with the latest in online marketing trends and news from Authentic Web Solutions.

We’re Here If You Need Us

March 20, 2020

At Authentic Web Solutions, we are fortunate to have the ability to work remotely and support our clients during this uncertain time with little impact on our day-to-day business. Though we don’t have an office environment to worry about, we encourage our team to follow the CDC’s COVID-19 guidelines and practice good health so we […]

Man looking at his phone on a busy street

Your “Google My Business” listing is more important than you think it is

March 10, 2020

You’ve probably seen that helpful information box that appears at the top-right side of your desktop screen. You know, the one that shows up when you google a business? And if you’re using the Chrome browser on your mobile device, it’s the first thing you see? That’s the “Google My Business” (GMB) listing. And if […]

WordCamp Albuquerque 2020

March 8, 2020

UPDATE: WordCamp Albuquerque 2020 postponed due to COVID-19 concerns. Visit the 2020 WordCamp Albuquerque website for more details, and to learn more about when it will be rescheduled. We’re reeling around these parts because we got some amazing news—our CEO Karla Fisher will be one of the speakers at WordCamp Albuquerque this March. If you’re […]

Do You Like Cilantro?

January 24, 2020

The Authentic Web Solutions Team began 2020 by throwing caution into the wind, embracing life and going on an adventure. That’s right. We booked it to Santa Fe, New Mexico for a company retreat. As a remotely-based team, it’s especially important for us to find ways to connect and get together, and not just so […]

How Refreshing – Five Ways to Repurpose Your Content

January 13, 2020

You have a happy problem – too much content. You’ve generated it for blogs, emails, social media. So now you’re just sitting atop a pile of ideas, reflecting on your life’s choices and feeling a bit like a hoarder. It’s actually great that you’ve held onto those ideas. There can be huge benefits to repurposing […]

Get ready for the next big change to privacy policy laws

December 30, 2019

Has your inbox recently been flooded with emails from companies letting you know that they have made changes to their website’s privacy policy? There is a reason for that – the California Consumer Privacy Act (CCPA) is about to go into effect. Are you scratching your head because you’re not sure what a privacy policy […]

PHP 7.4: Update Your Site by the End of 2019

November 19, 2019

It’s difficult not to cringe when we see a website running on an ancient version of PHP. Outdated software makes websites vulnerable to attacks, ensures software incompatibility issues, and means you’re missing out on better performance and other improvements. This month (November 2019) marks a new release of PHP, version 7.4, so we thought we’d […]

The Benefits of Repurposing Your Content

October 16, 2019

A lot of effort can go into developing content. Take a blog post, for example. It gets posted, possibly sent in an email and then maybe shared via social media. But time marches on and your masterpiece gets put aside, maybe even forgotten, only to be replaced by a newer, shinier piece of content. But […]

How Moving Your Site into a CMS Like WordPress can Help with SEO

October 2, 2019

We could sit here and give you a long-winded breakdown about all the various types of content management systems (CMSs) and how they help with search engine optimization (SEO), but the truth is we’re biased. We have a favorite. Perhaps unsurprisingly, given the title of this article, it’s WordPress. It has major benefits if you’re […]

Get Control Over Your Domain – Here’s Why it’s Important

September 17, 2019

DNS. Domain Name. IP Addresses. Just the thought of getting involved in anything that has to do with the aforementioned website terms can strike fear into one’s heart. But if it’s your job to deal with websites in any capacity, cozying up to these terms is certainly in your best interest. And once you’ve learned […]

Digital Media Marketing Tools That Can Make Your Life Easier

September 10, 2019

Marketers often wear many hats in their roles, which means having some serious multitasking skills are an essential function of the job. If you’re like us – managing multiple clients and social accounts – anything that can simplify your content-slinging life on the World Wide Web is most certainly welcome. So just for you, we’ve […]

Website Maintenance Plans – Your Website’s Superhero

August 27, 2019

Around these parts, we love WordPress. It’s our jam. One of the reasons WordPress is so great is that it’s open-sourced software, so it’s open to everyone. This makes the cost of running websites in WordPress much lower. It also means that updates need to be made to the software more frequently to prevent security […]

Why Is Content Marketing So Effective?

August 13, 2019

One of the beautiful things about marketing today is that it doesn’t require businesses to have a flashy storefront or to take out pricey TV or radio spots to get in front of their target audience. Content marketing, in particular, has proven of great value in creating and strengthening relationships between businesses and customers. What’s […]

The Benefits of SEO for Your Business – Free SEO Checklist Included

July 16, 2019

SEO might sound like a buzzword, like something web developers and marketers throw around in order to charge you more money. But, I assure you, search engine optimization is a very real and critical element that both your website and business need. Understanding the Role SEO Plays for Your Business Imagine your website is a […]

What Should You Do to Keep Your Website Alive?

June 12, 2019

What a relief! Your website is done, it’s gone live, and you can go back to business as usual. Right? Unfortunately, many people assume that you can just leave a website be and it’ll do exactly what you need it to — rank your business at the top of search and help prospects find their […]

Happy Clients

What our clients are saying

Sandra Lauriat, MD, FACP

Raenali Publications

"Karla and her team of professionals are exceptional in providing a thorough assessment and on target strategies to insure your success. Outstanding in every way including project management, creativity and problem solving, they are the dream team that every company wishes to have. Absolutely no reservations in my recommendation of AWS."

Craig Dees

Stonebridge Consulting

"Karla helped me on two recent website projects. Both had unforgivingly tight deadlines, and she hit every milestone on time and on budget. One thing I found exceptional about working with Karla is the scope of her skills. "On paper" I hired her to perform the role of WordPress developer (and she is top-notch in that specific role). But as we got into the nitty-gritty details of the projects, she made so many valuable suggestions on a range of disciplines: graphic design, UX, navigation, content organization, writing, you name it. I look forward to working with Karla in the future."

Debra Tippett

Cardinal Company

"I have worked with Karla Fisher and her team on several diverse corporate websites over the last decade. Authentic Web Solutions is my first choice for any website development. They are knowledgeable and up-to-date on all things digital. They are collaborative and communicative and deliver an excellent product on-time and on-budget. Karla and her team approach their work with integrity, professionalism and smart thinking. And bonus, they are genuinely nice people and a pleasure to work with."

Jason Dyke

Carson's Village

“Since we’ve made the switch to WordPress, we’ve been able to grow our website faster and it’s much easier to use. We’re able to support more families and provide them quicker access to resources in their time of need, which is so important to us.”

Patsy Goodman

Community Homes for Adults

"Karla and her team have been a tremendous help to us over the past few years. She started by helping to complete a totally new website and has continued to be a resource we can count on when we need to refresh and update. She is very responsive when we have a problem that needs a quick resolution. We really appreciate that she cares about our organization and it’s mission as well. Karla and her team are great to work with!"

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