Blog
Stay up-to-date with the latest in online marketing trends and news from Authentic Web Solutions.
The Benefits of Repurposing Your Content
A lot of effort can go into developing content. Take a blog post, for example. It gets posted, possibly sent in an email and then maybe shared via social media. But time marches on and your masterpiece gets put aside, maybe even forgotten, only to be replaced by a newer, shinier piece of content. But […]
Read MoreHow Moving Your Site into a CMS Like WordPress can Help with SEO
We could sit here and give you a long-winded breakdown about all the various types of content management systems (CMSs) and how they help with search engine optimization (SEO), but the truth is we’re biased. We have a favorite. Perhaps unsurprisingly, given the title of this article, it’s WordPress. It has major benefits if you’re […]
Read MoreGet Control Over Your Domain – Here’s Why it’s Important
DNS. Domain Name. IP Addresses. Just the thought of getting involved in anything that has to do with the aforementioned website terms can strike fear into one’s heart. But if it’s your job to deal with websites in any capacity, cozying up to these terms is certainly in your best interest. And once you’ve learned […]
Read MoreWeb Care Plans – Your Website’s Superhero
Around these parts, we love WordPress. It’s our jam. One of the reasons WordPress is so great is that it’s open-sourced software, so it’s open to everyone. This makes the cost of running websites in WordPress much lower. It also means that updates need to be made to the software more frequently to prevent security […]
Read MoreWhy Is Content Marketing So Effective?
One of the beautiful things about marketing today is that it doesn’t require businesses to have a flashy storefront or to take out pricey TV or radio spots to get in front of their target audience. Content marketing, in particular, has proven of great value in creating and strengthening relationships between businesses and customers. What’s […]
Read MoreThe Benefits of SEO for Your Business – Free SEO Checklist Included
SEO might sound like a buzzword, like something web developers and marketers throw around in order to charge you more money. But, I assure you, search engine optimization is a very real and critical element that both your website and business need. Understanding the Role SEO Plays for Your Business Imagine your website is a […]
Read MoreWhat Should You Do to Keep Your Website Alive?
What a relief! Your website is done, it’s gone live, and you can go back to business as usual. Right? Unfortunately, many people assume that you can just leave a website be and it’ll do exactly what you need it to — rank your business at the top of search and help prospects find their […]
Read MoreIt’s Time to Redesign Your Website – And Here’s How You Know
We’ve all been there before – you visit a website, maybe on your phone, and it takes an incredibly long time to load. And once it does, the website doesn’t seem to fit on your mobile screen. You pinch and you pull on the screen, just so you can navigate the site, but you can’t […]
Read MoreReap the Benefits of a CMS – The Advantages of Using WordPress for Your Website
It’s a familiar, yet tiresome scene. You’ve got website updates that need to be made ASAP, but the only person who can make them is a code-wrangling, tech savvy IT staffer who has other priorities ahead of yours. So, you wait. Patiently… But the roadblocks happen again and again, and your site stays stagnant. Enough […]
Read MoreHow Much Will a Website Security Breach Cost Your Business?
Each year, Verizon publishes a new Data Breach Investigations Report which reveals the latest security trends. In 2018, the report uncovered this shocking statistic: 58% of those who reported a data and security breach in the past year were small businesses. If your website were to end up as one of the ones affected, could […]
Read MoreFour Things to Consider When Redesigning Your Website
When you’re preparing to redesign your website, it can feel like there are a million things to consider. Here are a few key areas to help you focus on what is most important. Start Where You Are Analyze Your Current Site Before diving headfirst into your new website design, it’s important to take stock of […]
Read MoreNew Web Design for Dallas Pediatricians Highlights Practice’s Exceptional Patient Care
North Texas Pediatrics had a website challenge – they wanted to showcase their physicians while also providing their site visitors – parents looking for top-notch care for their little ones – with the tools and resources they needed to receive the very best in children’s healthcare in the Dallas area. But the kids’ doctors’ online […]
Read MoreSmall Businesses Give Back
Tomorrow is Giving Tuesday and in the spirit of the giving season, we want to encourage you to give back. You can give back to the larger world or to your local community. You can donate money or volunteer your time, talents, and experience. We can all give in some way, big or small. The […]
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