Blog

Stay up-to-date with the latest in online marketing trends and news from Authentic Web Solutions.

Google My Business Adapts Platform to a Pandemic World

November 10, 2020

Google My Business has long been a reliable source that people look to for information about businesses on the web. So unsurprisingly, the innovative hub that is Google adapted this product to meet the current communication needs of businesses during the pandemic. You’ve probably seen some of these updates and don’t even realize it. But […]

Tips to Get Your Giving Tuesday Digital Marketing Strategy Ready Now

October 28, 2020

This year’s Giving Tuesday will be a little different in many ways. There’s a major pandemic happening, the economy is doing some interesting things, unemployment is high and people are unsure about what’s going to happen post-election. Did we mention we’re in the midst of a pandemic? Now is the time to get your game […]

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Important notice about privacy policies

August 11, 2020

Lately, we’ve been reaching out to our clients who don’t have a privacy policy in place. Why? Because they are pretty important. What’s a Privacy Policy? A Privacy Policy is a statement provided on a website that explains how you collect, use, and disclose Personally Identifiable Information (PII). Any website that has as little as […]

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Writing for the Web – How to Make Your Copy Stand Out

May 29, 2020

Writing for the web requires a whole different set of rules than that 20-page report you wrote in college. Here, you write to keep the attention of your reader. You fight for it. Why? Because there is so much information to wade through on the Internet. And our attention spans are shorter than that of […]

How to Successfully Work from Home: Tips From Our Team to Yours

April 9, 2020

For many across the globe, work-life just isn’t what it used to be. Recent major events have sent large numbers of employers scrambling to equip their employees with the right tools and resources necessary to do their jobs from home. Meanwhile, not a lot has changed for the Authentic Web Solutions (AWS) team. We’ve been […]

We’re Here If You Need Us

March 20, 2020

At Authentic Web Solutions, we are fortunate to have the ability to work remotely and support our clients during this uncertain time with little impact on our day-to-day business. Though we don’t have an office environment to worry about, we encourage our team to follow the CDC’s COVID-19 guidelines and practice good health so we […]

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Your “Google My Business” listing is more important than you think it is

March 10, 2020

You’ve probably seen that helpful information box that appears at the top-right side of your desktop screen. You know, the one that shows up when you google a business? And if you’re using the Chrome browser on your mobile device, it’s the first thing you see? That’s the “Google My Business” (GMB) listing. And if […]

WordCamp Albuquerque 2020

March 8, 2020

UPDATE: WordCamp Albuquerque 2020 postponed due to COVID-19 concerns. Visit the 2020 WordCamp Albuquerque website for more details, and to learn more about when it will be rescheduled. We’re reeling around these parts because we got some amazing news—our CEO Karla Fisher will be one of the speakers at WordCamp Albuquerque this March. If you’re […]

Do You Like Cilantro?

January 24, 2020

The Authentic Web Solutions Team began 2020 by throwing caution into the wind, embracing life and going on an adventure. That’s right. We booked it to Santa Fe, New Mexico for a company retreat. As a remotely-based team, it’s especially important for us to find ways to connect and get together, and not just so […]

How Refreshing – Five Ways to Repurpose Your Content

January 13, 2020

You have a happy problem – too much content. You’ve generated it for blogs, emails, social media. So now you’re just sitting atop a pile of ideas, reflecting on your life’s choices and feeling a bit like a hoarder. It’s actually great that you’ve held onto those ideas. There can be huge benefits to repurposing […]

Get ready for the next big change to privacy policy laws

December 30, 2019

Has your inbox recently been flooded with emails from companies letting you know that they have made changes to their website’s privacy policy? There is a reason for that – the California Consumer Privacy Act (CCPA) is about to go into effect. Are you scratching your head because you’re not sure what a privacy policy […]

PHP 7.4: Update Your Site by the End of 2019

November 19, 2019

It’s difficult not to cringe when we see a website running on an ancient version of PHP. Outdated software makes websites vulnerable to attacks, ensures software incompatibility issues, and means you’re missing out on better performance and other improvements. This month (November 2019) marks a new release of PHP, version 7.4, so we thought we’d […]

The Benefits of Repurposing Your Content

October 16, 2019

A lot of effort can go into developing content. Take a blog post, for example. It gets posted, possibly sent in an email and then maybe shared via social media. But time marches on and your masterpiece gets put aside, maybe even forgotten, only to be replaced by a newer, shinier piece of content. But […]

How Moving Your Site into a CMS Like WordPress can Help with SEO

October 2, 2019

We could sit here and give you a long-winded breakdown about all the various types of content management systems (CMSs) and how they help with search engine optimization (SEO), but the truth is we’re biased. We have a favorite. Perhaps unsurprisingly, given the title of this article, it’s WordPress. It has major benefits if you’re […]

Get Control Over Your Domain – Here’s Why it’s Important

September 17, 2019

DNS. Domain Name. IP Addresses. Just the thought of getting involved in anything that has to do with the aforementioned website terms can strike fear into one’s heart. But if it’s your job to deal with websites in any capacity, cozying up to these terms is certainly in your best interest. And once you’ve learned […]

Happy Clients

What our clients are saying

Sandra Lauriat, MD, FACP

Raenali Publications

"Karla and her team of professionals are exceptional in providing a thorough assessment and on target strategies to insure your success. Outstanding in every way including project management, creativity and problem solving, they are the dream team that every company wishes to have. Absolutely no reservations in my recommendation of AWS."

Craig Dees

Stonebridge Consulting

"Karla helped me on two recent website projects. Both had unforgivingly tight deadlines, and she hit every milestone on time and on budget. One thing I found exceptional about working with Karla is the scope of her skills. "On paper" I hired her to perform the role of WordPress developer (and she is top-notch in that specific role). But as we got into the nitty-gritty details of the projects, she made so many valuable suggestions on a range of disciplines: graphic design, UX, navigation, content organization, writing, you name it. I look forward to working with Karla in the future."

Debra Tippett

Cardinal Company

"I have worked with Karla Fisher and her team on several diverse corporate websites over the last decade. Authentic Web Solutions is my first choice for any website development. They are knowledgeable and up-to-date on all things digital. They are collaborative and communicative and deliver an excellent product on-time and on-budget. Karla and her team approach their work with integrity, professionalism and smart thinking. And bonus, they are genuinely nice people and a pleasure to work with."

Jason Dyke

Carson's Village

“Since we’ve made the switch to WordPress, we’ve been able to grow our website faster and it’s much easier to use. We’re able to support more families and provide them quicker access to resources in their time of need, which is so important to us.”

Patsy Goodman

Community Homes for Adults

"Karla and her team have been a tremendous help to us over the past few years. She started by helping to complete a totally new website and has continued to be a resource we can count on when we need to refresh and update. She is very responsive when we have a problem that needs a quick resolution. We really appreciate that she cares about our organization and it’s mission as well. Karla and her team are great to work with!"

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