Blog

Stay up-to-date with the latest in online marketing trends and news from Authentic Web Solutions.

Hands around a sales funnel with people going into it

Marketing Sales Funnel Explained: What You Need to Know

June 8, 2021

There are so many acronyms and jargon being thrown around in business. As marketers, we are especially guilty of this. And when you start talking about the stages behind the glorious customer journey that we call the marketing sales funnel, it’s understandable for confusion and panic to set in. No worries, though. You’re not going […]

Authentic Web Solutions Announced as a 2021 Local Excellence Award Winner by UpCity!

May 10, 2021

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]

Balloon Fiesta–Is Your ABQ Company’s Digital Marketing Presence Ready?

February 9, 2021

In the first week of October, guests from all over the world will come to Albuquerque for the largest annual international event held in the United States – the International Albuquerque Balloon Fiesta. With almost 600 balloons hailing from 16 countries, an estimated 800,000-plus visitors from all over the universe world will descend upon Balloon […]

Some New Year’s cheer for our web care clients

January 12, 2021

At the end of 2020, we started looking at how we can better serve our clients. So we did something a little crazy… We updated our Fundamental Web Care Plan. Starting this month, instead of just 30 minutes of support time each month, you get ONE FULL HOUR WITH NO PRICE INCREASE! That means more […]

Christmas Tree in the back of a vintage red truck

Our Team Shares Our Holiday Traditions

December 14, 2020

Whether young or old, everyone has a special memory of the holidays. In the spirit of the season, our team reflects on what made this time of year special to us. Karla Fisher, CEO and Founder One of my fondest memories as a kid was family from all over coming home for the holidays and […]

12 Days of Merry Marketing Tips for Your Small Business

December 14, 2020

On the first day of Christmas, my budget gave to me… not a whole lot of money for marketing. Small businesses don’t always have big dollars to promote their brand but don’t break out the “bah humbugs” just yet. We’ve updated our 12 Days of Merry Marketing Tips that any company can do with a […]

Google My Business Adapts Platform to a Pandemic World

November 10, 2020

Google My Business has long been a reliable source that people look to for information about businesses on the web. So unsurprisingly, the innovative hub that is Google adapted this product to meet the current communication needs of businesses during the pandemic. You’ve probably seen some of these updates and don’t even realize it. But […]

Tips to Get Your Giving Tuesday Digital Marketing Strategy Ready Now

October 28, 2020

This year’s Giving Tuesday will be a little different in many ways. There’s a major pandemic happening, the economy is doing some interesting things, unemployment is high and people are unsure about what’s going to happen post-election. Did we mention we’re in the midst of a pandemic? Now is the time to get your game […]

Image of laptop with privacy lock on the screen

Important notice about privacy policies

August 11, 2020

Lately, we’ve been reaching out to our clients who don’t have a privacy policy in place. Why? Because they are pretty important. What’s a Privacy Policy? A Privacy Policy is a statement provided on a website that explains how you collect, use, and disclose Personally Identifiable Information (PII). Any website that has as little as […]

Hands typing on a keyboard with succulents nearby

Writing for the Web – How to Make Your Copy Stand Out

May 29, 2020

Writing for the web requires a whole different set of rules than that 20-page report you wrote in college. Here, you write to keep the attention of your reader. You fight for it. Why? Because there is so much information to wade through on the Internet. And our attention spans are shorter than that of […]

How to Successfully Work from Home: Tips From Our Team to Yours

April 9, 2020

We’re Here If You Need Us

March 20, 2020

At Authentic Web Solutions, we are fortunate to have the ability to work remotely and support our clients during this uncertain time with little impact on our day-to-day business. Though we don’t have an office environment to worry about, we encourage our team to follow the CDC’s COVID-19 guidelines and practice good health so we […]

Man looking at his phone on a busy street

Your “Google My Business” listing is more important than you think it is

March 10, 2020

You’ve probably seen that helpful information box that appears at the top-right side of your desktop screen. You know, the one that shows up when you google a business? And if you’re using the Chrome browser on your mobile device, it’s the first thing you see? That’s the “Google My Business” (GMB) listing. And if […]

WordCamp Albuquerque 2020

March 8, 2020

UPDATE: WordCamp Albuquerque 2020 postponed due to COVID-19 concerns. Visit the 2020 WordCamp Albuquerque website for more details, and to learn more about when it will be rescheduled. We’re reeling around these parts because we got some amazing news—our CEO Karla Fisher will be one of the speakers at WordCamp Albuquerque this March. If you’re […]

Do You Like Cilantro?

January 24, 2020

The Authentic Web Solutions Team began 2020 by throwing caution into the wind, embracing life and going on an adventure. That’s right. We booked it to Santa Fe, New Mexico for a company retreat. As a remotely-based team, it’s especially important for us to find ways to connect and get together, and not just so […]

Happy Clients

What our clients are saying

Sandra Lauriat, MD, FACP

Raenali Publications

"Karla and her team of professionals are exceptional in providing a thorough assessment and on target strategies to insure your success. Outstanding in every way including project management, creativity and problem solving, they are the dream team that every company wishes to have. Absolutely no reservations in my recommendation of AWS."

Craig Dees

Stonebridge Consulting

"Karla helped me on two recent website projects. Both had unforgivingly tight deadlines, and she hit every milestone on time and on budget. One thing I found exceptional about working with Karla is the scope of her skills. "On paper" I hired her to perform the role of WordPress developer (and she is top-notch in that specific role). But as we got into the nitty-gritty details of the projects, she made so many valuable suggestions on a range of disciplines: graphic design, UX, navigation, content organization, writing, you name it. I look forward to working with Karla in the future."

Debra Tippett

Cardinal Company

"I have worked with Karla Fisher and her team on several diverse corporate websites over the last decade. Authentic Web Solutions is my first choice for any website development. They are knowledgeable and up-to-date on all things digital. They are collaborative and communicative and deliver an excellent product on-time and on-budget. Karla and her team approach their work with integrity, professionalism and smart thinking. And bonus, they are genuinely nice people and a pleasure to work with."

Jason Dyke

Carson's Village

“Since we’ve made the switch to WordPress, we’ve been able to grow our website faster and it’s much easier to use. We’re able to support more families and provide them quicker access to resources in their time of need, which is so important to us.”

Patsy Goodman

Community Homes for Adults

"Karla and her team have been a tremendous help to us over the past few years. She started by helping to complete a totally new website and has continued to be a resource we can count on when we need to refresh and update. She is very responsive when we have a problem that needs a quick resolution. We really appreciate that she cares about our organization and it’s mission as well. Karla and her team are great to work with!"

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