Blog

Stay up-to-date with the latest in online marketing trends and news from Authentic Web Solutions. 

Woman checking her computer with lots of email

10 Reasons Why Email Marketing is Important

August 30, 2021

How often do you use email? Probably every day, right? Maybe even every hour (every minute!)?  We ask because if you are one of the 4 billion people worldwide who use email, then you are likely to see some value in it.   In fact, “4 out of 5 marketers said they’d rather give up social […]

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Last stage - conversion. Puzzle showing BOFU

The Bottom of the Sales Funnel – The Conversion Stage

August 1, 2021

So your prospective client has found themselves at the bottom. It sounds like it could be a scary place to be, but when you’re talking about marketing sales funnels, it doesn’t mean all hope is lost.   Your lead has reached the bottom of the sales funnel (BoFu) and at this point, they’ve done their homework. […]

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Colorful Funnels

The Middle of the Sales Funnel – Going Beyond Awareness

July 17, 2021

So you’ve managed to keep the interest of your prospective client. This is the Middle of the Sales Funnel (MoFu)! Your wooing methods at the top of the marketing funnel have piqued their interest and they want to know more about your company. They are considering you more closely.  So let’s take a look at […]

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Top of the Sales Funnel - Attracting Leads

The Top of the Sales Funnel – What’s Up There?

June 29, 2021

It’s the beginning. The place where it all starts. That’s right, baby. It’s the TOP of the Marketing Funnel.  You want to attract leads, and this is where the customer journey with you begins, and hopefully continues, in the sales funnel model. At this stage, the probability of sales is still uncertain. Perhaps, just as […]

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Hands around a sales funnel with people going into it

Marketing Sales Funnel Explained: What You Need to Know

June 8, 2021

There are so many acronyms and jargon being thrown around in business. As marketers, we are especially guilty of this. And when you start talking about the stages behind the glorious customer journey that we call the marketing sales funnel, it’s understandable for confusion and panic to set in. No worries, though. You’re not going […]

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Upcity 2021 Winner Local ABQ Excellence Badge

Authentic Web Solutions Announced as a 2021 Local Excellence Award Winner by UpCity!

May 10, 2021

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.  Each year, […]

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Hot air balloon in ABQ

Balloon Fiesta–Is Your ABQ Company’s Digital Marketing Presence Ready?

February 9, 2021

In the first week of October, guests from all over the world will come to Albuquerque for the largest annual international event held in the United States – the International Albuquerque Balloon Fiesta. With almost 600 balloons hailing from 16 countries, an estimated 800,000-plus visitors from all over the universe world will descend upon Balloon […]

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Updates to Website Maintenance Plans

Some New Year’s cheer for our web care clients

January 12, 2021

At the end of 2020, we started looking at how we can better serve our clients. So we did something a little crazy… We updated our Fundamental Web Care Plan. Starting this month, instead of just 30 minutes of support time each month, you get ONE FULL HOUR WITH NO PRICE INCREASE! That means more […]

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Christmas Tree in the back of a vintage red truck

Our Team Shares Our Holiday Traditions

December 14, 2020

Whether young or old, everyone has a special memory of the holidays. In the spirit of the season, our team reflects on what made this time of year special to us. Karla Fisher, CEO and Founder One of my fondest memories as a kid was family from all over coming home for the holidays and […]

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2 Days of Merry Marketing

12 Days of Merry Marketing Tips for Your Small Business

December 14, 2020

On the first day of Christmas, my budget gave to me… not a whole lot of money for marketing.  Small businesses don’t always have big dollars to promote their brand but don’t break out the “bah humbugs” just yet.  We’ve updated our 12 Days of Merry Marketing Tips that any company can do with a […]

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Woman checking her phone with a mask on

Google My Business Adapts Platform to a Pandemic World

November 10, 2020

Google My Business has long been a reliable source that people look to for information about businesses on the web. So unsurprisingly, the innovative hub that is Google adapted this product to meet the current communication needs of businesses during the pandemic.  You’ve probably seen some of these updates and don’t even realize it. But […]

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GivingTuesday Heart Logo

Tips to Get Your Giving Tuesday Digital Marketing Strategy Ready Now

October 28, 2020

This year’s Giving Tuesday will be a little different in many ways. There’s a major pandemic happening, the economy is doing some interesting things, unemployment is high and people are unsure about what’s going to happen post-election. Did we mention we’re in the midst of a pandemic? Now is the time to get your game […]

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Image of laptop with privacy lock on the screen

Important notice about privacy policies

August 11, 2020

Lately, we’ve been reaching out to our clients who don’t have a privacy policy in place. Why? Because they are pretty important. What’s a Privacy Policy? A Privacy Policy is a statement provided on a website that explains how you collect, use, and disclose Personally Identifiable Information (PII). Any website that has as little as […]

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Hands typing on a keyboard with succulents nearby

Writing for the Web – How to Make Your Copy Stand Out

May 29, 2020

Writing for the web requires a whole different set of rules than that 20-page report you wrote in college.  Here, you write to keep the attention of your reader. You fight for it. Why? Because there is so much information to wade through on the Internet.  And our attention spans are shorter than that of […]

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How to Successfully Work from Home: Tips From Our Team to Yours

April 9, 2020

For many across the globe, work-life just isn’t what it used to be. Recent major events have sent large numbers of employers scrambling to equip their employees with the right tools and resources necessary to do their jobs from home. Meanwhile, not a lot has changed for the Authentic Web Solutions (AWS) team. We’ve been […]

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Happy Clients

What our clients are saying

sandra lauriat
Sandra Lauriat, MD, FACP
Raenali Publications

"Karla and her team of professionals are exceptional in providing a thorough assessment and on target strategies to insure your success. Outstanding in every way including project management, creativity and problem solving, they are the dream team that every company wishes to have. Absolutely no reservations in my recommendation of AWS."

craig dees
Craig Dees
Stonebridge Consulting

"Karla helped me on two recent website projects. Both had unforgivingly tight deadlines, and she hit every milestone on time and on budget. One thing I found exceptional about working with Karla is the scope of her skills. "On paper" I hired her to perform the role of WordPress developer (and she is top-notch in that specific role). But as we got into the nitty-gritty details of the projects, she made so many valuable suggestions on a range of disciplines: graphic design, UX, navigation, content organization, writing, you name it. I look forward to working with Karla in the future."

debra tippett
Debra Tippett
Cardinal Company

"I have worked with Karla Fisher and her team on several diverse corporate websites over the last decade. Authentic Web Solutions is my first choice for any website development. They are knowledgeable and up-to-date on all things digital. They are collaborative and communicative and deliver an excellent product on-time and on-budget. Karla and her team approach their work with integrity, professionalism and smart thinking. And bonus, they are genuinely nice people and a pleasure to work with."

jason dyke
Jason Dyke
Carson's Village

“Since we’ve made the switch to WordPress, we’ve been able to grow our website faster and it’s much easier to use. We’re able to support more families and provide them quicker access to resources in their time of need, which is so important to us.”

patsy goodman
Patsy Goodman
Community Homes for Adults

"Karla and her team have been a tremendous help to us over the past few years. She started by helping to complete a totally new website and has continued to be a resource we can count on when we need to refresh and update. She is very responsive when we have a problem that needs a quick resolution. We really appreciate that she cares about our organization and it’s mission as well. Karla and her team are great to work with!"

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