Google My Business Adapts Platform to a Pandemic World

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Google My Business has long been a reliable source that people look to for information about businesses on the web. So unsurprisingly, the innovative hub that is Google adapted this product to meet the current communication needs of businesses during the pandemic. 

You’ve probably seen some of these updates and don’t even realize it. But it’s worth taking a deep dive into what’s been done. 

That’s why we’re breaking down what Google My Business has changed over the last few months since the pandemic took hold in the US, starting in March.

READ: Your “Google My Business” Listing Is More Important Than You Think It Is

March 9, 2020 – Businesses affected by COVID-19: Provide customers with updated info

This was more of an update than a new product launch, but it signals the beginning of Google My Business seeming to understand that changes would need to happen for businesses to fully leverage the listings during this time.  

Google My Business—sometimes abbreviated as GMB—started encouraging businesses to update their information to let customers know how they had been affected by COVID-19. 

With all the uncertainty about what was actually open, what was closed, who was delivering, etc., this was, and still is, a key spot for business clientele to reference – especially since many people see Google My Business listings before even visiting a company’s website. 

The information shows up on your Google My Business Profile, Google Search and Google Maps. Here are the steps to take to provide your customers with the latest information about what’s going on with your business. 

March 25, 2020: Google My Business for Healthcare Providers

GMB Covid Updates

A true sign of the times, Google My Business created this feature for healthcare providers. Now, they could more easily list and personalize their practices with Google My Business.

Practice info and services like telemedicine could be listed on Google Search and Maps.

According to Google, “Healthcare providers can now more easily list and personalize their practices with Google My Business. If you’re a healthcare provider or manage a practice, use Google My Business to connect with patients and find prospective patients. 

Shown left, healthcare providers like Dallas Nephrology Associates used Google My Business’ enhanced features to include information about telemedicine, the steps they are taking for the safety of their patients during COVID-19 and where to go to schedule an appointment online.

March 26, 2020 – The Ability to Communicate COVID-19 Business Operation Changes

This update gave businesses the ability to create COVID-19-specific posts that address:

  • Hours of operation
  • Temporary closures
  • Changes to how the business operates (ex: takeout or delivery instead of dine-in)
  • COVID-19 Safety and Hygiene Updates
  • Requests for support

Google also made this information easy to find for customers by giving it prominence. They added a standalone carousel below the business info so that this information stands out a bit more. 

April 2, 2020: Food Businesses Affected by COVID-19

The restaurant industry was hit hard by the pandemic and still hasn’t recovered.

This April 2 update allowed food businesses affected by COVID-19 to update their Google My Business profile to provide the most accurate information to customers.

For example, easy changes to hours of operation can be made. Prominent listing of attributes like takeout and delivery can also be featured. This information also shows up on restaurant industry business profiles on Google Search and Maps. 

April 6, 2020:  Retail Stores Affected by COVID-19

Retail had to start doing things a little differently during the pandemic, so this update was geared toward helping them communicate that information on their profiles. 

For example, stores were encouraged to change their hours of operation if they were closed or, are closing early. Pick up and delivery times info could now also be included in the listing. 

May 13, 2020: Set More hours

Businesses can now set additional hours for special features and services. For example, delivery, drive-through and pickup times could be listed to better detail the specifics to customers (see the Sonic Drive-In examples below).  Learn how to set More hours.

Google My Business In-Store Pickup Attribute

August 13, 2020: Update Your Business Profile Directly From Google Search or Maps

To make things as easy as possible for business, Google added functionality that allows users to make certain updates directly from the Business Profile on Google Search and Maps. These updates let businesses:

  • Edit business information
  • Add photos
  • Reply to customer reviews
  • Create posts

Google My Business Listing

September 11, 2020: Health and Safety attributes

The sanitary measures of businesses are now more important to consumers than ever. Many businesses want their clientele to know that they are proactively working to create a safe experience for them. And consumers are seeking this information out before they decide they are going to patronize a business. 

Google added this feature so that food, retail and service businesses could let customers know about what safety measures they are taking. 

Safety measure attributes include:

  • Masks required for customers or staff
  • Temperature checks required for customers or staff
  • Appointments or reservations required

In addition to sanitary measures, there are other important attributes you can include in your business listing:

  • Black-owned business
  • Woman-Owned business 
  • Veteran-led

Learn how to add or edit your business attributes.

Keeping Up With Google

Google My Business is always evolving so it’s important to understand and utilize all the features available to your business.

To keep up with changes, both new and old, Google has several social channels, as well as a blog, that pump out information about everything you need to know re: Google. You can also subscribe to the Google newsletter. 

If you have questions about how to make changes to your Google My Business listing or need assistance getting started, we’re happy to help

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