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At Authentic Web Solutions, we are fortunate to have the ability to work remotely and support our clients during this uncertain time with little impact on our day-to-day business. Though we don’t have an office environment to worry about, we encourage our team to follow the CDC’s COVID-19 guidelines and practice good health so we can best serve you.

As a team, we’re in a wonderful position to help you communicate with your customers about the status of your business. Whether you need help setting up a new page, adding an announcement to your website, setting up video streaming, sending an email or help posting to social media, we are here to help you.

We know budgets are tight (maybe non-existent) under these unusual circumstances. Reach out to us anyway. We will be as flexible as we can to help support all of our clients. We know most of you are small(ish) businesses just like us and our vendors have certainly shown they are looking out for us right now. We want to do the same for you.

We also shared the information below with our clients this week to help if you find yourself in a situation where you need to quickly get a message out to your customers.

It’s crunch time. Are you ready?

As a business owner or manager, you might find yourself in a situation where you need to act quickly to get a message out.

Make sure the right communication channels are on your radar so you can control the conversation during crunch time:

  • Website: You can post important information via blog, a press release or even a large banner on the homepage.
  • Email: If you have an email list, make sure your message is landing in your subscribers’ inbox.
  • Social Media: Quickly get your message out on your social media channels.
  • Google My Business: Update impacted business hours and post updates here. Read more about the importance of Google My Business.

Crisis Comms

If you don’t already have a communication plan in place, start thinking about getting one together.

A basic way to get started might include drafting various potential scenarios with your company’s responses and assigning roles for who will be responsible for disseminating the communications. You’ll want to make sure everyone on the team understands their role in the plan ahead of time so that if the time comes, you are ready to roll.

As always, if you need help navigating choppy digital waters, we’re here to help. 

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