Our Team Shares Our Holiday Traditions
Whether young or old, everyone has a special memory of the holidays. In the spirit of the season, our team reflects on what made this time of year special to us. Karla Fisher, CEO and Founder One of my fondest memories as a kid was family from all over coming home for the holidays and […]
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12 Days of Merry Marketing Tips for Your Small Business
On the first day of Christmas, my budget gave to me… not a whole lot of money for marketing. Small businesses don’t always have big dollars to promote their brand but don’t break out the “bah humbugs” just yet. We’ve updated our 12 Days of Merry Marketing Tips that any company can do with a […]
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Google My Business Adapts Platform to a Pandemic World
Google My Business has long been a reliable source that people look to for information about businesses on the web. So unsurprisingly, the innovative hub that is Google adapted this product to meet the current communication needs of businesses during the pandemic. You’ve probably seen some of these updates and don’t even realize it. But […]
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Tips to Get Your Giving Tuesday Digital Marketing Strategy Ready Now
This year’s Giving Tuesday will be a little different in many ways. There’s a major pandemic happening, the economy is doing some interesting things, unemployment is high and people are unsure about what’s going to happen post-election. Did we mention we’re in the midst of a pandemic? Now is the time to get your game […]
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Important notice about privacy policies
Lately, we’ve been reaching out to our clients who don’t have a privacy policy in place. Why? Because they are pretty important. What’s a Privacy Policy? A Privacy Policy is a statement provided on a website that explains how you collect, use, and disclose Personally Identifiable Information (PII). Any website that has as little as […]
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Writing for the Web – How to Make Your Copy Stand Out
Writing for the web requires a whole different set of rules than that 20-page report you wrote in college. Here, you write to keep the attention of your reader. You fight for it. Why? Because there is so much information to wade through on the Internet. And our attention spans are shorter than that of […]
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How to Successfully Work from Home: Tips From Our Team to Yours
For many across the globe, work-life just isn’t what it used to be. Recent major events have sent large numbers of employers scrambling to equip their employees with the right tools and resources necessary to do their jobs from home. Meanwhile, not a lot has changed for the Authentic Web Solutions (AWS) team. We’ve been […]
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We’re Here If You Need Us
At Authentic Web Solutions, we are fortunate to have the ability to work remotely and support our clients during this uncertain time with little impact on our day-to-day business. Though we don’t have an office environment to worry about, we encourage our team to follow the CDC’s COVID-19 guidelines and practice good health so we […]
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Your “Google My Business” listing is more important than you think it is
You’ve probably seen that helpful information box that appears at the top-right side of your desktop screen. You know, the one that shows up when you google a business? And if you’re using the Chrome browser on your mobile device, it’s the first thing you see? That’s the “Google My Business” (GMB) listing. And if […]
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WordCamp Albuquerque 2020
UPDATE: WordCamp Albuquerque 2020 postponed due to COVID-19 concerns. Visit the 2020 WordCamp Albuquerque website for more details, and to learn more about when it will be rescheduled. We’re reeling around these parts because we got some amazing news—our CEO Karla Fisher will be one of the speakers at WordCamp Albuquerque this March. If you’re […]
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Do You Like Cilantro?
The Authentic Web Solutions Team began 2020 by throwing caution into the wind, embracing life and going on an adventure. That’s right. We booked it to Santa Fe, New Mexico for a company retreat. As a remotely-based team, it’s especially important for us to find ways to connect and get together, and not just so […]
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How Refreshing – Five Ways to Repurpose Your Content
You have a happy problem – too much content. You’ve generated it for blogs, emails, social media. So now you’re just sitting atop a pile of ideas, reflecting on your life’s choices and feeling a bit like a hoarder. It’s actually great that you’ve held onto those ideas. There can be huge benefits to repurposing […]
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Get ready for the next big change to privacy policy laws
Has your inbox recently been flooded with emails from companies letting you know that they have made changes to their website’s privacy policy? There is a reason for that – the California Consumer Privacy Act (CCPA) is about to go into effect. Are you scratching your head because you’re not sure what a privacy policy […]
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PHP 7.4: Update Your Site by the End of 2019
It’s difficult not to cringe when we see a website running on an ancient version of PHP. Outdated software makes websites vulnerable to attacks, ensures software incompatibility issues, and means you’re missing out on better performance and other improvements. This month (November 2019) marks a new release of PHP, version 7.4, so we thought we’d […]
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The Benefits of Repurposing Your Content
A lot of effort can go into developing content. Take a blog post, for example. It gets posted, possibly sent in an email and then maybe shared via social media. But time marches on and your masterpiece gets put aside, maybe even forgotten, only to be replaced by a newer, shinier piece of content. But […]
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