The Bottom of the Sales Funnel – The Conversion Stage
So your prospective client has found themselves at the bottom. It sounds like it could be a scary place to be, but when you’re talking about marketing sales funnels, it doesn’t mean all hope is lost. Your lead has reached the bottom of the sales funnel (BoFu) and at this point, they’ve done their homework. […]
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The Middle of the Sales Funnel – Going Beyond Awareness
So you’ve managed to keep the interest of your prospective client. This is the Middle of the Sales Funnel (MoFu)! Your wooing methods at the top of the marketing funnel have piqued their interest and they want to know more about your company. They are considering you more closely. So let’s take a look at […]
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The Top of the Sales Funnel – What’s Up There?
It’s the beginning. The place where it all starts. That’s right, baby. It’s the TOP of the Marketing Funnel. You want to attract leads, and this is where the customer journey with you begins, and hopefully continues, in the sales funnel model. At this stage, the probability of sales is still uncertain. Perhaps, just as […]
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Marketing Sales Funnel Explained: What You Need to Know
There are so many acronyms and jargon being thrown around in business. As marketers, we are especially guilty of this. And when you start talking about the stages behind the glorious customer journey that we call the marketing sales funnel, it’s understandable for confusion and panic to set in. No worries, though. You’re not going […]
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Authentic Web Solutions Announced as a 2021 Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]
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Balloon Fiesta–Is Your ABQ Company’s Digital Marketing Presence Ready?
In the first week of October, guests from all over the world will come to Albuquerque for the largest annual international event held in the United States – the International Albuquerque Balloon Fiesta. With almost 600 balloons hailing from 16 countries, an estimated 800,000-plus visitors from all over the universe world will descend upon Balloon […]
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Our Team Shares Our Holiday Traditions
Whether young or old, everyone has a special memory of the holidays. In the spirit of the season, our team reflects on what made this time of year special to us. Karla Fisher, CEO and Founder One of my fondest memories as a kid was family from all over coming home for the holidays and […]
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12 Days of Merry Marketing Tips for Your Small Business
On the first day of Christmas, my budget gave to me… not a whole lot of money for marketing. Small businesses don’t always have big dollars to promote their brand but don’t break out the “bah humbugs” just yet. We’ve updated our 12 Days of Merry Marketing Tips that any company can do with a […]
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Google My Business Adapts Platform to a Pandemic World
Google My Business has long been a reliable source that people look to for information about businesses on the web. So unsurprisingly, the innovative hub that is Google adapted this product to meet the current communication needs of businesses during the pandemic. You’ve probably seen some of these updates and don’t even realize it. But […]
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