Marketing

Content Marketing

Why Is Content Marketing So Effective?

August 13, 2019

One of the beautiful things about marketing today is that it doesn’t require businesses to have a flashy storefront or to take out pricey TV or radio spots to get in front of their target audience. Content marketing, in particular, has proven of great value in creating and strengthening relationships between businesses and customers. What’s […]

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The Benefits of SEO for Your Business – Free SEO Checklist Included

July 16, 2019

SEO might sound like a buzzword, like something web developers and marketers throw around in order to charge you more money. But, I assure you, search engine optimization is a very real and critical element that both your website and business need. Understanding the Role SEO Plays for Your Business Imagine your website is a […]

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What Should You Do to Keep Your Website Alive?

June 12, 2019

What a relief! Your website is done, it’s gone live, and you can go back to business as usual. Right? Unfortunately, many people assume that you can just leave a website be and it’ll do exactly what you need it to — rank your business at the top of search and help prospects find their […]

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It’s Time to Redesign Your Website – And Here’s How You Know

June 5, 2019

We’ve all been there before – you visit a website, maybe on your phone, and it takes an incredibly long time to load. And once it does, the website doesn’t seem to fit on your mobile screen. You pinch and you pull on the screen, just so you can navigate the site, but you can’t […]

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Reap the Benefits of a CMS – The Advantages of Using WordPress for Your Website

May 23, 2019

It’s a familiar, yet tiresome scene. You’ve got website updates that need to be made ASAP, but the only person who can make them is a code-wrangling, tech savvy IT staffer who has other priorities ahead of yours. So, you wait. Patiently… But the roadblocks happen again and again, and your site stays stagnant. Enough […]

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5 Tips to Make the Most of Small Business Saturday

November 15, 2017

Small Business Saturday (SBS) is almost here! Because we are a small business ourselves and we partner with and have a number of small business clients, we wanted to provide some tips to help everyone get ready! Clean House We don’t mean this literally, although you probably do want to make sure there are no […]

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Step up Your SEO Game: Three Tips for Getting Found Online

October 17, 2017

Search Engine Optimization can be a murky, confusing world. There are so many tips and tricks flying around the World Wide Web, but which ones actually work? And in the ever-changing world of SEO, are they still relevant? Fortunately, there is good information out there. You just have to dig for it. Check out these […]

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Facebook and Twitter and YouTube, Oh My!

June 28, 2017

When we meet with prospective clients or new clients during the discovery process, we talk with them about how their goals for their website tie in with other areas such as email marketing, legal requirements, and social media.

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TCU Nonprofit Communicators Conference and More with Jacqueline Lambiase

May 8, 2017

Jacqueline Lambiase, Ph.D. is a professor and chair of the Department of Strategic Communication at Texas Christian University. I attended the very first Nonprofit Communicators Conference when it was hosted at the University of North Texas and have had the opportunity to be involved with it in different ways since then. This year Authentic Web […]

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7 Clever Examples of Using Humor in Marketing

April 11, 2017

April is National Humor Month so what better time to think about how companies and brands can incorporate a little humor into their communications and marketing. Whether it’s through email marketing, videos, or even website copy a little levity can help humanize an organization and add a spark to otherwise dry copy. To help get […]

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