Marketing

How to Successfully Work from Home: Tips From Our Team to Yours

April 9, 2020

For many across the globe, work-life just isn’t what it used to be. Recent major events have sent large numbers of employers scrambling to equip their employees with the right tools and resources necessary to do their jobs from home. Meanwhile, not a lot has changed for the Authentic Web Solutions (AWS) team. We’ve been […]

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Man looking at his phone on a busy street

Your “Google My Business” listing is more important than you think it is

March 10, 2020

You’ve probably seen that helpful information box that appears at the top-right side of your desktop screen. You know, the one that shows up when you google a business? And if you’re using the Chrome browser on your mobile device, it’s the first thing you see? That’s the “Google My Business” (GMB) listing. And if […]

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Stacks of newspapers

How Refreshing – Five Ways to Repurpose Your Content

January 13, 2020

You have a happy problem – too much content. You’ve generated it for blogs, emails, social media. So now you’re just sitting atop a pile of ideas, reflecting on your life’s choices and feeling a bit like a hoarder. It’s actually great that you’ve held onto those ideas. There can be huge benefits to repurposing […]

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Privacy Policy

Get ready for the next big change to privacy policy laws

December 30, 2019

Has your inbox recently been flooded with emails from companies letting you know that they have made changes to their website’s privacy policy? There is a reason for that – the California Consumer Privacy Act (CCPA) is about to go into effect. Are you scratching your head because you’re not sure what a privacy policy […]

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The Benefits of Repurposing Your Content

October 16, 2019

A lot of effort can go into developing content. Take a blog post, for example. It gets posted, possibly sent in an email and then maybe shared via social media. But time marches on and your masterpiece gets put aside, maybe even forgotten, only to be replaced by a newer, shinier piece of content. But […]

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Digital Media Marketing Tools That Can Make Your Life Easier

September 10, 2019

Marketers often wear many hats in their roles, which means having some serious multitasking skills are an essential function of the job. If you’re like us – managing multiple clients and social accounts – anything that can simplify your content-slinging life on the World Wide Web is most certainly welcome. So just for you, we’ve […]

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Content Marketing

Why Is Content Marketing So Effective?

August 13, 2019

One of the beautiful things about marketing today is that it doesn’t require businesses to have a flashy storefront or to take out pricey TV or radio spots to get in front of their target audience. Content marketing, in particular, has proven of great value in creating and strengthening relationships between businesses and customers. What’s […]

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Hand writing the components of SEO

The Benefits of SEO for Your Business – Free SEO Checklist Included

July 16, 2019

SEO might sound like a buzzword, like something web developers and marketers throw around in order to charge you more money. But, I assure you, search engine optimization is a very real and critical element that both your website and business need. Understanding the Role SEO Plays for Your Business Imagine your website is a […]

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hand typing on computer

What Should You Do to Keep Your Website Alive?

June 12, 2019

What a relief! Your website is done, it’s gone live, and you can go back to business as usual. Right? Unfortunately, many people assume that you can just leave a website be and it’ll do exactly what you need it to — rank your business at the top of search and help prospects find their […]

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Woman pointing to a website wireframe

It’s Time to Redesign Your Website – And Here’s How You Know

June 5, 2019

We’ve all been there before – you visit a website, maybe on your phone, and it takes an incredibly long time to load. And once it does, the website doesn’t seem to fit on your mobile screen. You pinch and you pull on the screen, just so you can navigate the site, but you can’t […]

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