Our Favorite Tools To Build A Winning Website
As a successful business owner, you have already shown you’re capable of creating a product and brand that people are willing to pay for and believe in. But that’s only a small portion of what you need to have a successful business. Small businesses now need a great website to make sure they’re reaching the […]
Authentic Web Solutions named 2022 Local Excellence Award Winner By UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. Each year, […]
Why It’s Time To Redesign Your Website
Your website plays a critical role for your business and it should be on your mind on a regular basis. Think of your last big investment you made- on a car, for instance. You invested time researching your decision before you put your money down. After, you made sure regular maintenance was performed on your […]
Website Design Styles To Inspire You
Your website is your first impression to visitors and choosing the right website design style matters. You’ve decided to create a new business, and need a website that is going to not only educate visitors and convert them but also has a look and feel that represents your brand so you stand out against the […]
Authentic Web Solutions Hires New Team Members in Preparation for Expansion
In an increasingly digital world, businesses know it’s vital to have an exceptional website that is centered around their customer’s journey and that educates them long before they reach out. Authentic Web Solutions is a woman-owned web design company based out of Albuquerque that provides a powerful combination of industry-leading website design, content creation strategies, […]
10 Reasons Why Email Marketing is Important
How often do you use email? Probably every day, right? Maybe even every hour (every minute!)? We ask because if you are one of the 4 billion people worldwide who use email, then you are likely to see some value in it. In fact, “4 out of 5 marketers said they’d rather give up social […]
The Bottom of the Sales Funnel – The Conversion Stage
So your prospective client has found themselves at the bottom. It sounds like it could be a scary place to be, but when you’re talking about marketing sales funnels, it doesn’t mean all hope is lost. Your lead has reached the bottom of the sales funnel (BoFu) and at this point, they’ve done their homework. […]
The Middle of the Sales Funnel – Going Beyond Awareness
So you’ve managed to keep the interest of your prospective client. This is the Middle of the Sales Funnel (MoFu)! Your wooing methods at the top of the marketing funnel have piqued their interest and they want to know more about your company. They are considering you more closely. So let’s take a look at […]
The Top of the Sales Funnel – What’s Up There?
It’s the beginning. The place where it all starts. That’s right, baby. It’s the TOP of the Marketing Funnel. You want to attract leads, and this is where the customer journey with you begins, and hopefully continues, in the sales funnel model. At this stage, the probability of sales is still uncertain. Perhaps, just as […]
Marketing Sales Funnel Explained: What You Need to Know
There are so many acronyms and jargon being thrown around in business. As marketers, we are especially guilty of this. And when you start talking about the stages behind the glorious customer journey that we call the marketing sales funnel, it’s understandable for confusion and panic to set in. No worries, though. You’re not going […]