Writing for the web requires a whole different set of rules than that 20-page report you wrote in college. Here, you write to keep the attention of your reader. You fight for it. Why? Because there is so much information to wade through on the Internet. And our attention spans are shorter than that of …
Writing for the Web – How to Make Your Copy Stand Out Read More »
At Authentic Web Solutions, we are fortunate to have the ability to work remotely and support our clients during this uncertain time with little impact on our day-to-day business. Though we don’t have an office environment to worry about, we encourage our team to follow the CDC’s COVID-19 guidelines and practice good health so we …
You’ve probably seen that helpful information box that appears at the top-right side of your desktop screen. You know, the one that shows up when you google a business? And if you’re using the Chrome browser on your mobile device, it’s the first thing you see? That’s the “Google My Business” (GMB) listing. And if …
Your “Google My Business” listing is more important than you think it is Read More »
You have a happy problem – too much content. You’ve generated it for blogs, emails, social media. So now you’re just sitting atop a pile of ideas, reflecting on your life’s choices and feeling a bit like a hoarder. It’s actually great that you’ve held onto those ideas. There can be huge benefits to repurposing …
How Refreshing – Five Ways to Repurpose Your Content Read More »
A lot of effort can go into developing content. Take a blog post, for example. It gets posted, possibly sent in an email and then maybe shared via social media. But time marches on and your masterpiece gets put aside, maybe even forgotten, only to be replaced by a newer, shinier piece of content. But …
