Content Marketing

Hot air balloon in ABQ

Balloon Fiesta–Is Your ABQ Company’s Digital Marketing Presence Ready?

February 9, 2021

In the first week of October, guests from all over the world will come to Albuquerque for the largest annual international event held in the United States – the International Albuquerque Balloon Fiesta. With almost 600 balloons hailing from 16 countries, an estimated 800,000-plus visitors from all over the universe world will descend upon Balloon […]

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2 Days of Merry Marketing

12 Days of Merry Marketing Tips for Your Small Business

December 14, 2020

On the first day of Christmas, my budget gave to me… not a whole lot of money for marketing.  Small businesses don’t always have big dollars to promote their brand but don’t break out the “bah humbugs” just yet.  We’ve updated our 12 Days of Merry Marketing Tips that any company can do with a […]

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GivingTuesday Heart Logo

Tips to Get Your Giving Tuesday Digital Marketing Strategy Ready Now

October 28, 2020

This year’s Giving Tuesday will be a little different in many ways. There’s a major pandemic happening, the economy is doing some interesting things, unemployment is high and people are unsure about what’s going to happen post-election. Did we mention we’re in the midst of a pandemic? Now is the time to get your game […]

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Hands typing on a keyboard with succulents nearby

Writing for the Web – How to Make Your Copy Stand Out

May 29, 2020

Writing for the web requires a whole different set of rules than that 20-page report you wrote in college.  Here, you write to keep the attention of your reader. You fight for it. Why? Because there is so much information to wade through on the Internet.  And our attention spans are shorter than that of […]

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Help Post-it note on keyboard

We’re Here If You Need Us

March 20, 2020

At Authentic Web Solutions, we are fortunate to have the ability to work remotely and support our clients during this uncertain time with little impact on our day-to-day business. Though we don’t have an office environment to worry about, we encourage our team to follow the CDC’s COVID-19 guidelines and practice good health so we […]

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Man looking at his phone on a busy street

Your “Google My Business” listing is more important than you think it is

March 10, 2020

You’ve probably seen that helpful information box that appears at the top-right side of your desktop screen. You know, the one that shows up when you google a business? And if you’re using the Chrome browser on your mobile device, it’s the first thing you see? That’s the “Google My Business” (GMB) listing. And if […]

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Stacks of newspapers

How Refreshing – Five Ways to Repurpose Your Content

January 13, 2020

You have a happy problem – too much content. You’ve generated it for blogs, emails, social media. So now you’re just sitting atop a pile of ideas, reflecting on your life’s choices and feeling a bit like a hoarder. It’s actually great that you’ve held onto those ideas. There can be huge benefits to repurposing […]

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The Benefits of Repurposing Your Content

October 16, 2019

A lot of effort can go into developing content. Take a blog post, for example. It gets posted, possibly sent in an email and then maybe shared via social media. But time marches on and your masterpiece gets put aside, maybe even forgotten, only to be replaced by a newer, shinier piece of content. But […]

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