Business

Last stage - conversion. Puzzle showing BOFU

The Bottom of the Sales Funnel – The Conversion Stage

August 1, 2021

So your prospective client has found themselves at the bottom. It sounds like it could be a scary place to be, but when you’re talking about marketing sales funnels, it doesn’t mean all hope is lost.   Your lead has reached the bottom of the sales funnel (BoFu) and at this point, they’ve done their homework. […]

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2 Days of Merry Marketing

12 Days of Merry Marketing Tips for Your Small Business

December 14, 2020

On the first day of Christmas, my budget gave to me… not a whole lot of money for marketing.  Small businesses don’t always have big dollars to promote their brand but don’t break out the “bah humbugs” just yet.  We’ve updated our 12 Days of Merry Marketing Tips that any company can do with a […]

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GivingTuesday Heart Logo

Tips to Get Your Giving Tuesday Digital Marketing Strategy Ready Now

October 28, 2020

This year’s Giving Tuesday will be a little different in many ways. There’s a major pandemic happening, the economy is doing some interesting things, unemployment is high and people are unsure about what’s going to happen post-election. Did we mention we’re in the midst of a pandemic? Now is the time to get your game […]

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How to Successfully Work from Home: Tips From Our Team to Yours

April 9, 2020

For many across the globe, work-life just isn’t what it used to be. Recent major events have sent large numbers of employers scrambling to equip their employees with the right tools and resources necessary to do their jobs from home. Meanwhile, not a lot has changed for the Authentic Web Solutions (AWS) team. We’ve been […]

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Help Post-it note on keyboard

We’re Here If You Need Us

March 20, 2020

At Authentic Web Solutions, we are fortunate to have the ability to work remotely and support our clients during this uncertain time with little impact on our day-to-day business. Though we don’t have an office environment to worry about, we encourage our team to follow the CDC’s COVID-19 guidelines and practice good health so we […]

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Privacy Policy

Get ready for the next big change to privacy policy laws

December 30, 2019

Has your inbox recently been flooded with emails from companies letting you know that they have made changes to their website’s privacy policy? There is a reason for that – the California Consumer Privacy Act (CCPA) is about to go into effect. Are you scratching your head because you’re not sure what a privacy policy […]

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Content Marketing

Why Is Content Marketing So Effective?

August 13, 2019

One of the beautiful things about marketing today is that it doesn’t require businesses to have a flashy storefront or to take out pricey TV or radio spots to get in front of their target audience. Content marketing, in particular, has proven of great value in creating and strengthening relationships between businesses and customers. What’s […]

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Hand writing the components of SEO

The Benefits of SEO for Your Business – Free SEO Checklist Included

July 16, 2019

SEO might sound like a buzzword, like something web developers and marketers throw around in order to charge you more money. But, I assure you, search engine optimization is a very real and critical element that both your website and business need. Understanding the Role SEO Plays for Your Business Imagine your website is a […]

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Hand drawing website conversion funnel

Things to Consider When Redesigning Your Website

April 12, 2019

When you’re preparing to redesign your website, it can feel like there are a million things to consider. Here are a few key areas to help you focus on what is most important. Start Where You Are Analyze Your Current Site Before diving headfirst into your new website design, it’s important to take stock of […]

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Small Businesses Give Back

November 27, 2017

Tomorrow is Giving Tuesday and in the spirit of the giving season, we want to encourage you to give back. You can give back to the larger world or to your local community. You can donate money or volunteer your time, talents, and experience. We can all give in some way, big or small. The […]

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