Colorful Funnels

The Middle of the Sales Funnel – Going Beyond Awareness

July 17, 2021

So you’ve managed to keep the interest of your prospective client. This is the Middle of the Sales Funnel (MoFu)! Your wooing methods at the top of the marketing funnel have piqued their interest and they want to know more about your company. They are considering you more closely.  So let’s take a look at […]

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Hot air balloon in ABQ

Balloon Fiesta–Is Your ABQ Company’s Digital Marketing Presence Ready?

February 9, 2021

In the first week of October, guests from all over the world will come to Albuquerque for the largest annual international event held in the United States – the International Albuquerque Balloon Fiesta. With almost 600 balloons hailing from 16 countries, an estimated 800,000-plus visitors from all over the universe world will descend upon Balloon […]

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Image of laptop with privacy lock on the screen

Important notice about privacy policies

August 11, 2020

Lately, we’ve been reaching out to our clients who don’t have a privacy policy in place. Why? Because they are pretty important. What’s a Privacy Policy? A Privacy Policy is a statement provided on a website that explains how you collect, use, and disclose Personally Identifiable Information (PII). Any website that has as little as […]

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PHP 7.4: Update Your Site by the End of 2019

November 19, 2019

It’s difficult not to cringe when we see a website running on an ancient version of PHP. Outdated software makes websites vulnerable to attacks, ensures software incompatibility issues, and means you’re missing out on better performance and other improvements. This month (November 2019)  marks a new release of PHP, version 7.4, so we thought we’d […]

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Wordpress Rocket

How Moving Your Site into a CMS Like WordPress can Help with SEO

October 2, 2019

We could sit here and give you a long-winded breakdown about all the various types of content management systems (CMSs) and how they help with search engine optimization (SEO), but the truth is we’re biased. We have a favorite. Perhaps unsurprisingly, given the title of this article, it’s WordPress. It has major benefits if you’re […]

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Set of Keys

Get Control Over Your Domain – Here’s Why it’s Important

September 17, 2019

DNS. Domain Name. IP Addresses. Just the thought of getting involved in anything that has to do with the aforementioned website terms can strike fear into one’s heart. But if it’s your job to deal with websites in any capacity, cozying up to these terms is certainly in your best interest. And once you’ve learned […]

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Business woman super hero

Website Maintenance Plans – Your Website’s Superhero

August 27, 2019

Around these parts, we love WordPress. It’s our jam. One of the reasons WordPress is so great is that it’s open-sourced software, so it’s open to everyone. This makes the cost of running websites in WordPress much lower. It also means that updates need to be made to the software more frequently to prevent security […]

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Content Marketing

Why Is Content Marketing So Effective?

August 13, 2019

One of the beautiful things about marketing today is that it doesn’t require businesses to have a flashy storefront or to take out pricey TV or radio spots to get in front of their target audience. Content marketing, in particular, has proven of great value in creating and strengthening relationships between businesses and customers. What’s […]

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Hand writing the components of SEO

The Benefits of SEO for Your Business – Free SEO Checklist Included

July 16, 2019

SEO might sound like a buzzword, like something web developers and marketers throw around in order to charge you more money. But, I assure you, search engine optimization is a very real and critical element that both your website and business need. Understanding the Role SEO Plays for Your Business Imagine your website is a […]

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hand typing on computer

What Should You Do to Keep Your Website Alive?

June 12, 2019

What a relief! Your website is done, it’s gone live, and you can go back to business as usual. Right? Unfortunately, many people assume that you can just leave a website be and it’ll do exactly what you need it to — rank your business at the top of search and help prospects find their […]

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