Gain hands on experience developing your customer personas & mapping their journey, using 3rd party research.
Presenter - Karla Fisher
Special Guest - Annette Dominguez
What You Will Learn
Customer Persona
- What is a Customer Persona
- Steps to Create a Customer Persona
- Data Sources & Research
- Examples of Well-crafted Personas
- Create Your on Customer Persona
Customer Journey Stages
- Overview of Customer Journey Stages
- Awareness (Generate Interest)
- Interest (Get Found)
- Consideration (Be Chosen)
- Conversion (Make the Sale)
- Loyalty (Be Talked About)
- Create Your Customer Journey Map
What We’ll Discuss
- Customer Persona Research
- Demographics
- Psychographics
- Behaviors
- Motivators
- Customer Journey
- Personas Media Habits
- Action Plan
Need Help Launching?
$499 Investment
